Strategic and Technological Foundation for Your Website
As we move further into the digital age, the website is increasingly becoming the face of every company. Regardless of whether you are selling any products, it will serve to be the next best thing to a storefront, catalog, brochure, business card, flyer, etc. In many cases, your customer will opt to replace all those things with your website. The website is the one place online where you control all the messaging and content. The best practices for conveying your brand’s message, your positioning, and the value your customers should rely on you for should be built into your website. As a result of our work together, we will have everything we need to make recommendations for the strategic and technological foundation for your website and the software you should have built into it.
Content is Key
Based on our strategic work, it is likely that we will recommend and plan your website to be built with a CMS or Content Management System. This will provide the structure and platform for updating features like:
A learning center,
reference for finding sales reps, wholesalers, dealers
In our brand strategy workshop, we will have gone to great lengths to determine the most appropriate visual style of your brand to be in alignment with your goals. This visual style firmly rooted in brand strategy determined will be the guiding force for the design. We will make no compromises in its delivery when combined with the other assets brought together to create the whole. We will determine the strategic context for all of a website's design elements such as:
Photos and Videos
Layout and Composition
Interactions and Animations
Though, design will be instrumental in providing the cohesive visual message in alignment with our brand strategy and positioning, we will not be sacrificing functionality and user experience. All websites worth making are fully responsive - completely functional on all screen sizes and types, and all good websites are optimized for readability, usability, and speed.
The website will be the hub by which your entire customer engagement process hinges.
Company email addresses
Marketing Campaigns and automation software
CRM or Customer Relationship Management Integrations
CRM or Customer Relationship Management Software
CRM tools are software that exists to organize and keep track of your company’s sales efforts and keep customer engagement consistent. Integrated with your website and communications efforts a CRM will keep your business development as efficient as possible. A CRM will be your venue for organizing contact records and content engagements for individual leads and customers:
Emails synced and logged
Data points of customer preferences, birthdays, favorite sports teams, etc.
What parts of your website they have visited and when
Built in ability to assign specific staff or salesmen to specific accounts
Marketing Automation Software
Marketing automation solutions allow companies to streamline, automate, and measure marketing tasks and workflows. Marketing Automation software are typically built into all-in-one CRM services and elements can be also be seen in some rubust Ecommerce platforms today. High quality marketing automation software, integrated with your website and CRM, allows you to
Easily deploy on-site lead generation devices
Analytics and lead intelligence
Manual and Automated email campaigns
Manual and Automated social media posts
Google Analytics is a free and comprehensive platform that allows you to analyze website visitor data in depth. It is recommended to integrate into all websites we work with. Google analytics can be used to track and learn:
Traffic to website
Where it is coming from
What pages and types of content are attracting and engaging visitors.
What pages are visitors entering the site from out of backlinks and search engines.
How visitors are moving through your site and the paths they’re taking before they convert to leads
Google is always expanding their platforms and rolling out new features at alarming rates. A wealth of advantages and information can be gathered and by working with their tools. We will be working with a number of their other tools in our Search Engine Optimization and Competitor Research efforts.