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Brand Strategy
Marketing
Design
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What is Brand Strategy?

Featured!
Brand strategy is what enables design to be an effective and lasting business solution.
August 17, 2019
Michael George Mamary
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Why Strategy First?

Featured!
Why do we establish our strategic approach before any creative work begins?
August 14, 2019
Michael George Mamary
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the Strategy Discovery Process

Featured!
This post is about the role of collaborative conversations in our diagnostic process.
August 9, 2019
Michael George Mamary
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The Pursuit of Beauty

Featured!
Beauty itself is function. Without it, very few things work well. As designers, we must never overlook the importance of beauty in the work we create or else we will be condemned to a world where expediency is privileged and dull work the norm. To pursue beauty is to raise the standards for creativity beyond the purely utilitarian solution.
September 30, 2019
Michael George Mamary
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So, what's your story?

Featured!
Let yourself be creative, metaphorical, introspective, weird, whatever you need to be to make your story one that will be a joy to tell and absolute hell to let go unfinished. Tell the story that your ideal audience will be dying to tell themselves.
September 11, 2019
Michael George Mamary
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Personal Authenticity ie: Weirdness

Featured!
Before you can just be you, dedicate yourself to being the most honest, authentic, and best you, you can be.
August 28, 2019
Michael George Mamary
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Color, Printing, and Color Matching

Featured!
Spot colors, CMYK, RGB, and how we handle clients' color palette.
August 23, 2019
Michael George Mamary
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Why have I decided to do this?

Featured!
Embracing a process is how I found that I can use design to make the world a better place. It is also how I have found I can make better design.
August 22, 2019
Michael George Mamary
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A Morning with a Young Salvador Dali

Featured!
A work of fiction.
August 22, 2019
Michael George Mamary
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Strategy as a Foundation for Design

Featured!
The psycholgical trigger, The name, the logo, the style guide
August 21, 2019
Michael George Mamary
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What Are Your Values?

Featured!
Let's learn from the best. Let's look at a list of values from one of the strongest brand strategies in the world.
August 18, 2019
Michael George Mamary
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Competitor Research

Featured!
Why we have incorporated the Search Engine Optimization / SEO audit into our Brand Strategy research process and now call it Holistic SEO
August 17, 2019
Michael George Mamary
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Pipeline Management

Featured!
Sales enablement
August 17, 2019
Michael George Mamary
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Ideal Customer Worksheet - B2B

Featured!
A worksheet for coming up with who we will be appealing to in our work.
August 16, 2019
Michael George Mamary
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Sales and Marketing Collaborative Data Analysis

Featured!
We must make sure our marketing and sales efforts compliment eachother.
August 16, 2019
Michael George Mamary
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Lead Generation and Online Marketing Strategy

Featured!
Inbound Marketing, Outbound Marketing, Paid Media
August 16, 2019
Michael George Mamary
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Content Strategy

Featured!
Content is Key.
August 16, 2019
Michael George Mamary
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The Foundation for your Website

Featured!
The website is the one place online where you control all the messaging and content.
August 16, 2019
Michael George Mamary
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Ideal Audience Discovery

Featured!
Positioning ourselves in the minds of our ideal customer
August 16, 2019
Michael George Mamary
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Presenting Work

Featured!
Our approach to presentations and case studies
August 9, 2019
Michael George Mamary
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the SEO Audit

Featured!
A preview of services we offer: Holistic Search Engine Optimization
August 9, 2019
Michael George Mamary
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Teamwork

Featured!
How do we work within a team dynamic?
August 9, 2019
Michael George Mamary
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Expertise

Featured!
How we validate our expertise beyond the solid client relationship.
August 9, 2019
Michael George Mamary
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Proposals

Featured!
We propose to do X, over Y time-frame, for Z price.
August 9, 2019
Michael George Mamary
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Money

Featured!
A post talking about money and the talking about talking about money.
August 9, 2019
Michael George Mamary
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Contracts

Featured!
The real role of paper in the business transaction.
August 9, 2019
Michael George Mamary
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Clients

Featured!
Expertise forces selectivity and appreciation of the word No
August 9, 2019
Michael George Mamary
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So, what's your story?

Let yourself be creative, metaphorical, introspective, weird, whatever you need to be to make your story one that will be a joy to tell and absolute hell to let go unfinished. Tell the story that your ideal audience will be dying to tell themselves.
September 11, 2019
Michael George Mamary
Read More -->

What Are Your Values?

Let's learn from the best. Let's look at a list of values from one of the strongest brand strategies in the world.
August 18, 2019
Michael George Mamary
Read More -->

What is Brand Strategy?

Brand strategy is what enables design to be an effective and lasting business solution.
August 17, 2019
Michael George Mamary
Read More -->

Ideal Customer Worksheet - B2B

A worksheet for coming up with who we will be appealing to in our work.
August 16, 2019
Michael George Mamary
Read More -->

Ideal Audience Discovery

Positioning ourselves in the minds of our ideal customer
August 16, 2019
Michael George Mamary
Read More -->

Why Strategy First?

Why do we establish our strategic approach before any creative work begins?
August 14, 2019
Michael George Mamary
Read More -->

the Strategy Discovery Process

This post is about the role of collaborative conversations in our diagnostic process.
August 9, 2019
Michael George Mamary
Read More -->

Color, Printing, and Color Matching

Spot colors, CMYK, RGB, and how we handle clients' color palette.
August 23, 2019
Michael George Mamary
Read More -->

Strategy as a Foundation for Design

The psycholgical trigger, The name, the logo, the style guide
August 21, 2019
Michael George Mamary
Read More -->

Personal Authenticity ie: Weirdness

Before you can just be you, dedicate yourself to being the most honest, authentic, and best you, you can be.
August 28, 2019
Michael George Mamary
Read More -->

Why have I decided to do this?

Embracing a process is how I found that I can use design to make the world a better place. It is also how I have found I can make better design.
August 22, 2019
Michael George Mamary
Read More -->

The Pursuit of Beauty

Beauty itself is function. Without it, very few things work well. As designers, we must never overlook the importance of beauty in the work we create or else we will be condemned to a world where expediency is privileged and dull work the norm. To pursue beauty is to raise the standards for creativity beyond the purely utilitarian solution.
September 30, 2019
Michael George Mamary
Read More -->

A Morning with a Young Salvador Dali

A work of fiction.
August 22, 2019
Michael George Mamary
Read More -->
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