Blog Articles

Brand strategy is what enables design to be an effective and lasting business solution.

August 17, 2019

Michael George Mamary

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Why do we establish our strategic approach before any creative work begins?

August 14, 2019

Michael George Mamary

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This post is about the role of collaborative conversations in our diagnostic process.

August 9, 2019

Michael George Mamary

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Beauty itself is function. Without it, very few things work well. As designers, we must never overlook the importance of beauty in the work we create or else we will be condemned to a world where expediency is privileged and dull work the norm. To pursue beauty is to raise the standards for creativity beyond the purely utilitarian solution.

September 30, 2019

Michael George Mamary

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Let yourself be creative, metaphorical, introspective, weird, whatever you need to be to make your story one that will be a joy to tell and absolute hell to let go unfinished. Tell the story that your ideal audience will be dying to tell themselves.

September 11, 2019

Michael George Mamary

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Before you can just be you, dedicate yourself to being the most honest, authentic, and best you, you can be.

August 28, 2019

Michael George Mamary

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Spot colors, CMYK, RGB, and how we handle clients' color palette.

August 23, 2019

Michael George Mamary

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Embracing a process is how I found that I can use design to make the world a better place. It is also how I have found I can make better design.

August 22, 2019

Michael George Mamary

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A work of fiction.

August 22, 2019

Michael George Mamary

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The psycholgical trigger, The name, the logo, the style guide

August 21, 2019

Michael George Mamary

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Let's learn from the best. Let's look at a list of values from one of the strongest brand strategies in the world.

August 18, 2019

Michael George Mamary

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Why we have incorporated the Search Engine Optimization / SEO audit into our Brand Strategy research process and now call it Holistic SEO

August 17, 2019

Michael George Mamary

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Sales enablement

August 17, 2019

Michael George Mamary

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A worksheet for coming up with who we will be appealing to in our work.

August 16, 2019

Michael George Mamary

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We must make sure our marketing and sales efforts compliment eachother.

August 16, 2019

Michael George Mamary

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Inbound Marketing, Outbound Marketing, Paid Media

August 16, 2019

Michael George Mamary

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Content is Key.

August 16, 2019

Michael George Mamary

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The website is the one place online where you control all the messaging and content.

August 16, 2019

Michael George Mamary

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Positioning ourselves in the minds of our ideal customer

August 16, 2019

Michael George Mamary

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Our approach to presentations and case studies

August 9, 2019

Michael George Mamary

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A preview of services we offer: Holistic Search Engine Optimization

August 9, 2019

Michael George Mamary

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How do we work within a team dynamic?

August 9, 2019

Michael George Mamary

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How we validate our expertise beyond the solid client relationship.

August 9, 2019

Michael George Mamary

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We propose to do X, over Y time-frame, for Z price.

August 9, 2019

Michael George Mamary

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A post talking about money and the talking about talking about money.

August 9, 2019

Michael George Mamary

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The real role of paper in the business transaction.

August 9, 2019

Michael George Mamary

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Expertise forces selectivity and appreciation of the word No

August 9, 2019

Michael George Mamary

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