Collaborative Data Analysis between Marketing and Sales efforts.
A goal of our efforts should be to establish a well-aligned marketing and sales team within your company. Two way dialogue between these two essential arms of your business development team is crucial for enabling sales and nurturing leads. We must make sure they are together sharing, interpreting, and using data to propel your company forward. This will be done in a simple step. Arrange your first, and hence-fourth monthly, Marketing-Sales Alignment Meeting. Once per month, 1 hour should be dedicated to your sales and marketing team meeting in the same place at the same time with the same agenda.
What each attendee is bringing to the table
Your sales team will bring in a list of open and recently closed opportunities, broken down by status (active, closed-won, and closed-lost) and you’ll conduct an open discussion to answer the following types of questions: