Blog Articles

What is Brand Strategy?

Brand strategy is what enables design to be an effective and lasting business solution.

Why Strategy First?

Why do we establish our strategic approach before any creative work begins?

the Strategy Discovery Process

This post is about the role of collaborative conversations in our diagnostic process.

The Pursuit of Beauty

Beauty itself is function. Without it, very few things work well. As designers, we must never overlook the importance of beauty in the work we create or else we will be condemned to a world where expediency is privileged and dull work the norm. To pursue beauty is to raise the standards for creativity beyond the purely utilitarian solution.

So, what's your story?

Let yourself be creative, metaphorical, introspective, weird, whatever you need to be to make your story one that will be a joy to tell and absolute hell to let go unfinished. Tell the story that your ideal audience will be dying to tell themselves.

Personal Authenticity ie: Weirdness

Before you can just be you, dedicate yourself to being the most honest, authentic, and best you, you can be.

Color, Printing, and Color Matching

Spot colors, CMYK, RGB, and how we handle clients' color palette.

Why have I decided to do this?

Embracing a process is how I found that I can use design to make the world a better place. It is also how I have found I can make better design.

Strategy as a Foundation for Design

The psycholgical trigger, The name, the logo, the style guide

What Are Your Values?

Let's learn from the best. Let's look at a list of values from one of the strongest brand strategies in the world.

Competitor Research

Why we have incorporated the Search Engine Optimization / SEO audit into our Brand Strategy research process and now call it Holistic SEO

Pipeline Management

Sales enablement

Ideal Customer Worksheet - B2B

A worksheet for coming up with who we will be appealing to in our work.

Sales and Marketing Collaborative Data Analysis

We must make sure our marketing and sales efforts compliment eachother.

Lead Generation and Online Marketing Strategy

Inbound Marketing, Outbound Marketing, Paid Media

Content Strategy

Content is Key.

The Foundation for your Website

The website is the one place online where you control all the messaging and content.

Ideal Audience Discovery

Positioning ourselves in the minds of our ideal customer

Presenting Work

Our approach to presentations and case studies

the SEO Audit

A preview of services we offer: Holistic Search Engine Optimization

Teamwork

How do we work within a team dynamic?

Expertise

How we validate our expertise beyond the solid client relationship.

Proposals

We propose to do X, over Y time-frame, for Z price.

Money

A post talking about money and the talking about talking about money.

Contracts

The real role of paper in the business transaction.

Clients

Expertise forces selectivity and appreciation of the word No

So, what's your story?

Let yourself be creative, metaphorical, introspective, weird, whatever you need to be to make your story one that will be a joy to tell and absolute hell to let go unfinished. Tell the story that your ideal audience will be dying to tell themselves.

What Are Your Values?

Let's learn from the best. Let's look at a list of values from one of the strongest brand strategies in the world.

What is Brand Strategy?

Brand strategy is what enables design to be an effective and lasting business solution.

Ideal Customer Worksheet - B2B

A worksheet for coming up with who we will be appealing to in our work.

Ideal Audience Discovery

Positioning ourselves in the minds of our ideal customer

Why Strategy First?

Why do we establish our strategic approach before any creative work begins?

the Strategy Discovery Process

This post is about the role of collaborative conversations in our diagnostic process.

Competitor Research

Why we have incorporated the Search Engine Optimization / SEO audit into our Brand Strategy research process and now call it Holistic SEO

Pipeline Management

Sales enablement

Sales and Marketing Collaborative Data Analysis

We must make sure our marketing and sales efforts compliment eachother.

Lead Generation and Online Marketing Strategy

Inbound Marketing, Outbound Marketing, Paid Media

Content Strategy

Content is Key.

The Foundation for your Website

The website is the one place online where you control all the messaging and content.

the SEO Audit

A preview of services we offer: Holistic Search Engine Optimization

Color, Printing, and Color Matching

Spot colors, CMYK, RGB, and how we handle clients' color palette.

Strategy as a Foundation for Design

The psycholgical trigger, The name, the logo, the style guide

Personal Authenticity ie: Weirdness

Before you can just be you, dedicate yourself to being the most honest, authentic, and best you, you can be.

Why have I decided to do this?

Embracing a process is how I found that I can use design to make the world a better place. It is also how I have found I can make better design.

The Pursuit of Beauty

Beauty itself is function. Without it, very few things work well. As designers, we must never overlook the importance of beauty in the work we create or else we will be condemned to a world where expediency is privileged and dull work the norm. To pursue beauty is to raise the standards for creativity beyond the purely utilitarian solution.

Presenting Work

Our approach to presentations and case studies

Teamwork

How do we work within a team dynamic?

Expertise

How we validate our expertise beyond the solid client relationship.

Proposals

We propose to do X, over Y time-frame, for Z price.

Money

A post talking about money and the talking about talking about money.

Contracts

The real role of paper in the business transaction.

Clients

Expertise forces selectivity and appreciation of the word No

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